Wednesday, April 13, 2011

The Marketing Genius that is J.Crew

Oh, the marketing team at J.Crew is at it again... this time replacing cutie celebrities with cuties on their own payroll. That's right. Allow me to introduce the men behind the lens. In a series entitled The Highlight Reel, J.Crew's website currently features a selection of their photographers modeling spring menswear. With their disheveled hair, requisite facial scruff, and charming smirks, Mark, Justin, Jason, and Stephan will have girlfriends, wives, and boyfriends around the country trying to replicate this dapper-yet-cool look on their own men. And they will fail. Because let's face it. Their men are not J.Crew photographers. Which I just decided might be one of the sexier jobs out there.

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8

So for the non-creative but really sweet yet fashion clueless man in your life, I recommend a few basics to get him through the warmer weekends ahead.
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16 comments:

  1. AndreaApril 14, 2011 at 10:22 AM

    i need to get my husband those gray loafers.

    ReplyDelete
  2. --April 14, 2011 at 10:30 AM

    Ah - what a fabulous idea for a campaign! Love this.

    ReplyDelete
  3. UnknownApril 14, 2011 at 10:31 AM

    They really do have a genius marketing team. Love the shoot and the items you've picked!

    ReplyDelete
  4. Kate {domestikatedlife}April 14, 2011 at 10:33 AM

    The mens clothing at jcrew has gotten so much cuter. So cute in fact, that I ordered a few of their tops in extra small for myself... they actually fit really nicely!

    ReplyDelete
  5. CatherineApril 14, 2011 at 10:50 AM

    I thought this was such a great idea too!

    ReplyDelete
  6. AnonymousApril 14, 2011 at 11:39 AM

    Mind if I ask what your thoughts are on the ad with the boy and the [pink] nail polish?

    ReplyDelete
  7. Ren- Lady Of The ArtsApril 14, 2011 at 11:47 AM

    what dapper men.

    ReplyDelete
  8. mackenziepageApril 14, 2011 at 12:01 PM

    In response to this post and the previous one.... have you seen those GORGEOUS bright purple cropped pants that are coming to JCrew women's for Fall?! I'm DYING over them!

    Mackenzie
    mackenziepages.blogspot.com

    ReplyDelete
  9. Will @ Bright.BazaarApril 14, 2011 at 12:22 PM

    So.darn.good. Like, seriously, brilliant! Love your picks, Alaina and thanks for sharing this with me - off to check out the JCrew site now!

    ReplyDelete
  10. ChrissaApril 14, 2011 at 3:20 PM

    I just fell in love with Mark Champion.

    So if he happens to see this, call me.

    hah!

    ReplyDelete
  11. Gaby [The Vault Files]April 14, 2011 at 5:07 PM

    Loving this campaign! Seriously, very clever. Great picks too!

    ReplyDelete
  12. KellyApril 14, 2011 at 8:18 PM

    Love it! So fun : )

    ReplyDelete
  13. classiqApril 15, 2011 at 3:08 AM

    What a great idea! An inspired campaign, creativity at work.

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  14. AMELIA ALVAREZApril 15, 2011 at 10:32 AM

    I am Mark's wife (#1). Cute blog! He does all the photography for my site (bonus!) Stop by for a visit sometime.

    www.clotheshorsenyc.com

    ReplyDelete
  15. Libby BApril 16, 2011 at 10:50 PM

    wow... dream guys for sure! so cute and funny!

    ReplyDelete
  16. kate @ undeniable styleApril 18, 2011 at 12:10 AM

    oh, hello. {excuse me while I swoon.} Where are such mean in real life?!

    xo,
    kate
    Undeniable Style

    ReplyDelete

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